11street (www.11street.my), is celebrating its third birthday this
April and they’re commemorating it by giving their customers the best of
everything in threes!
Launched in Malaysia in 2015,
11street is now a joint venture between Axiata Digital Services and
South Korean e-commerce marketplace provider, SK Planet. As Malaysia’s
number two online marketplace, 11street currently has more than 13
million product listings on its platform from over 40,000 sellers.
 |
| Hoseok
Kim, CEO of 11street |
Hoseok
Kim, CEO of 11street shared that over the past three years, the company
has seen considerable growth in several facets of its business
operations, from its products to its sellers. For instance, from 2015 to
2017, the company saw more than 300 percent growth in total gross
merchandising volume (GMV).
“We are thrilled to be
celebrating this milestone as we are confident that Malaysia is set to
see significant advancement of its e-commerce industry in 2018, and
11street intends to be at the forefront of this industry growth as we
continue to meet the needs of Malaysian online shoppers and explore ways
to enhance the shoppers’ experience,” said Kim.
11street
has also experienced more than 200 percent increase in the total number
of sellers registered on its platform, as well as a growth of more than
160 percent in its product listings from 2015 to 2017. The top
performing categories include Baby & Kids, Mobile & Tablets and
Skin & Personal Care. On top of that, 11street has sold more than
500,000 food & beverage and service e-vouchers in 2017 alone. Of all
the purchases made by Malaysians from the platform, the top selling
products include the car cameras and photo books as well as movie and
petrol vouchers.
Beyond this, 11street’s findings also
revealed that in the past three years, more shoppers start to make
online purchases for Automotive, Home Décor, Smartwatches &
Wearables and Women Jewellery & Accessories. These categories are
regarded as the fastest growing categories by the number of orders
placed at 11street. Meanwhile, some of the top performing brands are
namely Firefly, Laneige, Petronas, Samsung, and Unilever. Besides that,
the findings also uncovered the top three countries with the
best-selling products, translating into the most number of orders from
Malaysian shoppers, which are China, Korea and USA.
Kim
added, “We don’t plan on slowing down any time soon! But, apart from
the volume of sellers registered with the online marketplace, the
company has been and continues to be dedicated to improving the quality
of its sellers through its seller development programs, Seller Zone and
the 11street Academy - the nation’s first certified e-commerce
certification programme.”
“We’re
also grateful to our customers for their continued support and loyalty
throughout the years. In 2018, we continue to be committed to enriching
the Malaysian daily lives by bringing consumers a wide variety of
products from specialty items to everyday necessities, at competitive
prices.”
To mark its third birthday and all the
milestones that have been achieved thus far, 11street will be sharing
its success by offering its customers mind-blowing deals, exciting
contests and a whole load of prizes and giveaways worth RM50,000 that
are up for grabs.
I love online shopping, do you know that from the 1st to the 13th of April,
11street is kicking off its Birthday Flash Sales that offers online
shoppers products starting from RM3 and to top it all off, the platform
is also launching an International Clearance Sale which offers express
delivery within 7 days for all featured products from Korea. It might be 11street’s third birthday, but it’s a party for everybody!
